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Folktale is SaaS B2B that used for qualitative data collection, listening to communities, and capturing stories for alternative reporting formats, internal or external communications, or fundraising. Folktale is almost unique on the market, so there isn't much to compare it with or base understanding on. To redesign Folktale’s current webpage for increase conversion and encourage visitors for free trial signup.
WCAG validation
BACKGROUND
Heuristic evaluation Methodology is a usability engineering method for finding the usability problems in a user interface design so that they can be attended to as part of an iterative design process is a type of usability test that requires no actual users, which makes it an extremely quick and cost-effective method. Instead, a group of expert evaluators examines an interface according to its compliance with Jakob Nielsen’s ten usability principles, or heuristics, as a way to diagnose problems.(Nielsen, 1995)
We evaluated according to all ten of Nielsen’s usability heuristics, which are as follows:
Process through workshops, wireframes, presentations of designs.
Discovery Workshop
The objective of the discovery workshop was to build out our client personas, customer journey and a sitemap for the MVP release of the website. We worked with the key stakeholder to build these out which would then allow us to build a website around the requirements and journey we had mapped out.
What we discovered in the session
We ran this session remotely with the Folktale team and were able to come up with 3 personas and journey through the process. Also conduct usability testing on the redesigned website to ensure that it is easy to use and meets user needs. This testing can involve tasks such as finding information, completing transactions, and navigating the site, and can help identify any remaining areas of improvement.
The journey map that we came together on also confirmed this, they needed that trust and a great first impression to move from being aware to considering folktale as a new partner. This then needs to be backed up by an intuitive onboarding and signup process in order for them to move through to making a decision to eventually go ahead with Folktale as a video platform.
Next step to find Usability Issue was heuristic evaluation
User Behavior: I learn a lot about how users interact with a website. By analyzing user behavior, such as click patterns, navigation choices, and user flows, a designer can identify areas of improvement to make the website more user-friendly.
User Feedback: The redesign process can also involve soliciting user feedback on the current website and the proposed redesign. This feedback can help the designer understand user preferences and pain points, and tailor the redesign to better meet user needs.
Design Trends: A website redesign can be an opportunity to incorporate new design trends and best practices into the user interface. This can help ensure that the website is up-to-date and visually appealing to users.
Accessibility: A website redesign can also be an opportunity to improve accessibility for users with disabilities and search for best practices for designing accessible websites and implement them in the redesign.
Conclusion and Key Takeaways
The End Result
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Primary Light
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Pure white
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Typeface
Text Styles
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Folktale is a video platform for evaluation and communication teams
to collect, analyze and synthesize unfiltered stories from diverse voices.
Stories with impact
Try for free
Request a demo
Features
Benefits
Success stories
Pricing
Contact Sales
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Stories with impact
Folktale is a video platform for evaluation and communication teams to collect, analyze and synthesize unfiltered stories from diverse voices.
Try for free
Request a demo
Folktale helps you create, listen & understand stories from your world
Works for all kinds of customer data
Evaluate Community Perspectives
Connect audiences to your mission
Share learnings and key insights
Demonstrate progress outcomes to donors and partners
Communications
Folktale company
4 weeks
ROLE
UI/UX Design
CLIENT
PROJECT DURATION
Redesign Responsive Website
User feels frustrated about losing business opportunities wants to understand why folktale for them, where meet their story, and What is offered Folktale's solution for their problem!
PROBLEM STATEMENT
To redesign responsive website that allowed new and existing customer to see Folktale as the platform meet users story and help to understand Folktale story , benefits, and features.
increase conversion rate by define CTA.
The goal of the project
Business research
Conduct workshop with stakeholder and review document and business plan
User research
Consider personas, user journey and their painpoints
Heuristic evaluation
Usability testing and auditing help to find usability issue
Business goals
Anneta Wilson
Project Manager
Checklist
Research
Usability principles
Having the sitemap completed, I was then able to build out the wireframes for the pages on the website. Below you’ll be able to find the home page and pricing page.
Wireframes of key pages
Sitemap for MVP
After our discovery session, we went away to build out a sitemap that was going to allow us to provide all of the information on the website for prospective and existing clients for folktale.
We knew that they needed to feel comfortable with try free trial and book demo, build trust with the Folktale brand and also have full transparency about the offering of the folktale platform
